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// AUTOQUIP’S NEW LOGO REFLECTS OUR COMPANY’S FOCUS

Autoquip’s New Logo Reflects Our Company’s Focus

September 27, 2017

Autoquip New Logo

This year marks Autoquip’s 70 years in operation.  Since our founding in 1947, we have established ourselves as the leader in custom material handling equipment.  We have leveraged our 70 years of experience to continuously improve our product offering, engineering approach, and incorporate the latest technology and components in our designs.  It is this extensive industry experience and innovative solutions that has allowed us to help customers worldwide improve their manufacturing processes.

As we honor our legacy and celebrate our successes, it seemed a perfect time to evaluate our company brand to ensure it is in sync with who we are today, and where we are going in the future.  We are proud to announce the launch of a new company logo and tagline as part of Autoquip’s ongoing evolution and growth. 

After careful consideration, we chose a new logo that represents a more modern look and one that captures innovation.  The icon graphically depicts theAin our name and an abstract representation of a lift in movement traveling upward.  The “sky has no limits” and that is exactly what our business is today with our custom and innovative lifting solutions. 

We are also excited to announce that we are currently in the process of launching a new website that will also reflect our company mission. Our new website will be faster, easier to navigate while allowing customers to see our full product portfolio and our custom design capabilities. Please stay tuned over the next few months as we will be releasing the details of our new website launch.

Autoquip remains committed to creating 'customers for life', as has been the case for the past 70 years, but this new representation of Autoquip clearly shows that we are changing as a company to be your innovative lift solution provider.   

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