Advanced Ergonomic Work Platform System for Aerospace Industry
By Julie Rice
Julie Rice
Marketing Manager
As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.
Articles by Julie Rice
Vertical Freight Lift Streamlines Motorcycle Transport to Upper-Level Display
By Julie Rice
Advanced Pit-Mounted Lift System – Commercial AC Assembly
By Julie Rice
Electronic Hydraulic Lift for Space Craft Manufacturer
By Julie Rice
Mechanical Straddle VRC Transports Donated Goods To Three-Levels
By Julie Rice
Single-Leaf Bascule Bridge Spans Waterway For Golf Cart Crossing
By Julie Rice
Articulating Bullet Lift
By Julie Rice
Lift & Conveyor System for Cardboard Stacking and Cutting
By Julie Rice
High Travel Scissors Lifts For Wood Stacking Process
By Julie Rice
Two Double Pantograph Scissors Lifts For Railway Maintenance
By Julie Rice
Specialized Scissors Lift For Refractory Installation
By Julie Rice
Stacker Bundle Lift
By Julie Rice
Julie Rice's Credentials & Experience
38+ Years of Experience
Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.
Education & Certifications
Bachelor of Science, Advertising
Industry Experience
Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.
Achievements & Responsibilities
Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.