Multiple VRC Set Up Improves Workflow Efficiency and Space Utilization
By Julie Rice
Julie Rice
Marketing Manager
As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.
Articles by Julie Rice
Autoquip Contributes to OCC Advanced Manufacturing Laboratory
By Julie Rice
Freight Lite VRC Moves Film Equipment for Film School
By Julie Rice
Autoquip Hosts High School Students for Plant Tour and Industry Overview
By Julie Rice
“Lift in a Box” – Easy Set Up for Pachinko Machines
By Julie Rice
GE Transportation Alternator Lean Line Lift System
By Julie Rice
Hydraulic Straddle VRC Moves Automotive Parts
By Julie Rice
Omni-Directional Wind Generator using Autoquip Lifts
By Julie Rice
Explosion Proof Bomb Handling Lift
By Julie Rice
Extra Wide Scissor Lift Handles Tractor Transmissions
By Julie Rice
Aircraft Weighing System with Wireless HMI Controls
By Julie Rice
Billy Hawkins Promoted to Manufacturing Supervisor of 2nd Shift
By Julie Rice
Julie Rice's Credentials & Experience
38+ Years of Experience
Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.
Education & Certifications
Bachelor of Science, Advertising
Industry Experience
Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.
Achievements & Responsibilities
Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.