Common Intralogistics Material Flow Challenges (and How to Solve Them)
By Julie Rice
Julie Rice
Marketing Manager
As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.
Articles by Julie Rice
How to Integrate Lift Systems into Automated Production Lines
By Julie Rice
How to Position Heavy Parts for Assembly Efficiency
By Julie Rice
Precision Positioning with Aerofilm® Air-Powered Pallet Lift System
By Julie Rice
Aerospace Work Platform for Scrap Removal
By Julie Rice
As We Close Our Fiscal Year, Thank You for Your Partnership
By Julie Rice
When to Replace an Industrial Lift: Warning Signs You Shouldn’t Ignore
By Julie Rice
High-Capacity Pan Lift in Action
By Julie Rice
Lift Cycles & Application Demands: Using Duty Cycle to Guide Scissor Lift Design
By Julie Rice
Autoquip Installs New CNC Lathe to Support U.S. Manufacturing of JAB High-Capacity Lift Systems
By Julie Rice
Integrated VRC and Controls for AMR and Automated Storage Systems
By Julie Rice
Introducing Your Eastern Regional Sales Manager
By Julie Rice
Julie Rice's Credentials & Experience
38+ Years of Experience
Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.
Education & Certifications
Bachelor of Science, Advertising
Industry Experience
Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.
Achievements & Responsibilities
Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.